To frame or not to frame?

Something I did not include in the book, was the issue of framing? Do you spend serious $$ and get your work framed, only to have the client request the painting sans frame. (Has happened to me several times and have been left with a frame that didn't really work on anything else.) To avoid the issue I, and many other artists, started using deeper frames - 5-10cms meaning that framing was not needed. Given the cost of framing this made sense. Lets say a frame cost you R500. The gallery would double that cost and add 14% meaning an additional R1,140 added to the cost of the work. The R500 you would have to carry until the work was sold. Fine if your work sells for R15,000 a pop but not fine if your work is in the below R5,000 region. The extra cost could be the difference between a sale and a no sale.
Many clients have strong views on framing, even if its only to match the decor. Your choice may not be their ideal. So they may ask for the painting sans the framing cost. Leaving you (as mentioned) with a frame you're going to have to match with another work.
If you are not going to frame do make your edges neat - either carry the painting around the sides, keep them clean (masking tapped wrapped around the edges while you paint works well for this), or paint a complimentary colour around the edges.
Occasionally galleries want to frame work at their cost. It can make certain work really look good and if they're carrying the cost I don't complain. Problem comes though, if the work doesn't sell and whilst you own the painting, the frame is theirs. Hasn't happened to date with us, but its a possibility. There are some more conservative galleries that won't take unframed work, so you may be forced to frame simply to get on the wall. many of them have a sideline framing business and may offer a discount for the job. (Just be careful not to frame all your work for their profit, rather than your promotion.)
For overseas clients framing is usually a big no as it adds considerably to transport costs and many not allow for the cheaper option of rolling your work.
Personally, apart from watercolours, I avoid if possible, leaving the client free to decide for themselves.

The Florence Biennale - to go or not to go?

Received a query from an artist invited to the Florence Biennale later this year. having taken part in 2007 felt equipped to answwer her question as to whether the expense (2,700 euros entry and courier of paintings R15,000) and effort were worth it.

Here is my abbreviated response:

re your query: Depends what you are after.

If its sales, there are very few buyers if any. (Same goes for art critics etc) Mostly the viewers are the 800 artists and their buddies/partners plus local students.

That being said I did manage to sell my 3 works (discounted) and with a bit of ingenuity but it was very much the exception not the rule. 

There are 800+ artists involved so being 'discovered' is unlikely even if your work is really good, as the cognoscenti of the art world do not view this event on the same level as say the Venice Biennale for instance. If you are fortunate enough to be one of the handful of prize winners though, this may alter this and would look good on your CV.

With 800 artists it goes without saying that the work will range from weak to great.

Ok that’s the more negative aspects.

The positive aspects are getting to meet lots of other artists from around the world.

Staying in a beautiful city when it's not over run with tourists. (It's cold though then, so take warm stuff .) And just basking in art and feeling part of it all is a once in a lifetime experience.(Have been invited again this year and if I wasn't educating children we'd be going!)

re courier: A number of artists did take their work as baggage with them, which is obviously cheaper. Would opt for this myself should I go again.

So short answer - if you haveR80,000 to spare(flight +-R8,000, budget hotel/b&b/food R12,000, other expenses - taxis etc, plus courier and entry)to spare - it’s a great experience. If it means eating lentils and living in overdraft for the rest of your days, enlarge the invite and hang it on your wall as testimony of your achievement/brilliance!

Hope that helps