Saturday, January 1, 2011
What percentage markup for direct sales?
Galleries understandably do not like artists to sell directly to customers. However, it is going to happen. What should you charge? The same price as the gallery is charging ie double what you are being paid by the gallery? What you charge the gallery ie 50% of the gallery price (not designed to make you popular with a gallery though the clients will love you!) Its a contentious issue.What are your thoughts?